Done-for-you lead generation for agencies & B2B businesses

Sales meetings with your ideal clients.
Booked entirely for you.

We find and research your ideal clients, write to them in your voice, follow up on LinkedIn when they engage, and book the meetings. Your voice is proven with you before we go live, with a human on anything the system's unsure of. You just show up to the calls.

Your voice, signed off before we go liveMeetings in month one, or we work free until you get themMonth-to-month, no lock-in

Harrison Smith

10:42 am

Hey Sarah,

Saw B&T covered the Reverie launch you led, and that your post about turning down sub-$8k retainers did the rounds. Bold call, clearly working.

Which is why I'd bet new business still runs through you personally, and stalls every time client work spikes.

Written by the machineIn your signed-off voice ✓
SCSarah: "Ha, fair point. Keen to chat."
The pipeline problem

Everyone's heads-down on the work.
Nobody's filling the pipeline.

01

Outbound isn't really running. You've either never done cold outreach properly, or tried a spammy tool once and swore it off.

02

The manual version works, but it won't scale. The outreach that does land is hand-written, so volume stays tiny and stops the moment you get busy.

03

So the pipeline rides on referrals. Great until it goes quiet, and then every slow month starts with a scramble.

It's not a talent problem.
It's a system problem.

Good outreach means researching every lead, writing something worth replying to, and doing it at volume without burning your domain or your week. That's a machine's job, with a human proving the voice up front and checking anything it's unsure of before it sends.

Inside the box

Two calls. Everything else is ours.

Done for you, not done with you. Most services hand you tools and templates and wish you luck. We run the entire engine. Your total involvement: two short calls and one form.

01you · 15 minutes

Discovery call

We walk you through the machine live and write to one of your dream clients on the call. You see exactly what goes out under your name before you commit to anything.

02you · ~20 minutes, async

Fill in one form

03us · week one

We build your sending setup

04us · week one

We source, verify and research

05us · week one

Written in your voice

06you + us · 30 minutes

Strategy call: you approve the first batch

07us · the quality gate

A human guards every send after that

08us · always on

Qualified meetings appear

What to expect
Same week

Discovery call done, form filled in, we kick off. Sending domains registered from day one.

Week one

Leads sourced, verified, and researched. First emails written in your voice. Strategy call scheduled.

End of week one

Strategy call: you review and approve the first batch. Cold email goes live after that. LinkedIn touches begin as leads start engaging with the emails.

Month one

First qualified meetings land in your calendar, or we work free until they do.

You never touch
Lead listsWritingMessage QASending toolsDeliverabilityFollow-upsReply triageDomain warmupLead listsWritingMessage QASending toolsDeliverabilityFollow-upsReply triageDomain warmup

That's the short version. The full pipeline gets its own page.

See the whole machine, step by step
The quality gate

The email we'd send your dream client,
written in front of you.

Every lead is researched on its own. Every message is written from your real voice, a voice you sign off with us before anything goes live, with a human on anything the system's unsure of. No templates, no filler, nothing that reads like a bot wrote it.

Bring one dream client to a 15-minute call and watch the machine write to them, live. If it isn't the best cold outreach you've ever seen with your name on it, you walk. No charge.

Inbox · 1 new

Harrison Smith

10:42 am

quick one

Hey Sarah,

Saw B&T covered the Reverie skincare launch you led on Tuesday, and that your post about turning down sub-$8k retainers did the rounds last week. Bold call, clearly working.

Which is why I'd bet new business still runs through you personally, and stalls every time client work spikes.

This isn't a template. Every line is here because it's true and specific to you, written in a voice you'd sign off on. Same care we'd put into reaching your dream clients.

Want to see what we'd write to them?

Harrison

Written by the machineIn your signed-off voice ✓
What's included

The details that win replies, built in.

Four capabilities most outreach skips entirely. Every one of them is standard here, on every plan.

Two channels, one brain

LinkedIn arrives when your email already has.

Email runs the sequence. When a lead is reading but not replying, LinkedIn steps in from your own profile. The connection request lands when they've already seen your name, not blasted blind at a list.

Emailthe sequence

The researched opener, in your voice.

Emailfollow-up

Builds on the last touch instead of repeating it.

Engagementthe signal

They open and click, but don't reply. The system notices.

LinkedIntriggered

Connection request from your profile, now that they know your name. Short follow-ups on their own cadence.

One reply or opt-out stops both channels instantly.

Included for every client

Your dead leads go through the machine too.

Quiet proposals and "not right now" calls, re-verified and re-approached in your voice, with the history acknowledged. Often the fastest meetings we book.

Proposal sent, went quiet
last touched 2023
re-verified
“Not right now” on the call
last touched 2024
re-approached
Opened everything, never replied
last touched 2024
back in play

Same machine, same voice, same quality gate.

Before every meeting

Walk in already knowing who you're talking to.

The research that earned the reply lands in your inbox as a brief, before every meeting we book.

Who you're meeting

Sarah Chen, founder. Runs a 12-person brand studio.

What we found

Led the Reverie launch, covered in B&T. Publicly turned down sub-$8k retainers.

Walk in with

She values selectivity. Lead with fit, not volume.

Where you already work

Warm replies land in your CRM, conversation attached.

Protected
Northbeam Studio
Open deal in your CRM · never cold-emailed
Warm reply
Alder & Co
Added to your pipeline · thread attached
Your stage, your call
Reverie Skincare
Lands wherever you want it · context intact

Synced both ways: your existing customers and open deals are never cold-emailed.

Why we're different

Most cold email is easy to spot.
Ours isn't.

Anyone can buy a list and blast it. We do the opposite of everything that makes cold outreach feel like spam.

Typical cold outreach

  • One personalised line, then the same templated block everyone gets
  • Fake flattery and “love what you’re doing” openers
  • Em dashes and copy that screams a bot wrote it
  • Volume for the sake of volume, blasting anyone with an inbox
  • Your main domain torched by spammy sending
  • Bots hitting send with nobody checking

The Black Box Bots way

  • Every line written for that one person, from real research
  • Specific, true observations, never manufactured flattery
  • Reads like you wrote it on your best day
  • Only your perfect-fit clients, never spray-and-pray
  • Separate warmed domains, so your reputation stays safe
  • Your voice signed off up front, humans on the edge cases
Don't take the list on faith. See how every step works
Harrison Smith, founder of Black Box Bots
Harrison Smith
Founder
Who's behind it

I built the machine.
I'm the human in it.

I'm Harrison. I spent the last year building automation systems for businesses across a dozen industries, and one request kept coming back: "can you build us a personalised cold email system?"

So I built my own and pointed it at my own business first. That machine is Black Box Bots, and it's how we win every client we have. If a cold email brought you here, it wrote that too.

I'm also the human in the loop. Before your campaign goes live, I tune your voice with you on a test batch until it's unmistakably yours, and nothing sends until you've signed off. After that, anything the machine isn't sure of gets flagged to me to read and fix. When this site says a human keeps the judgement, that human is me.

Do the math

Cheaper than an SDR.
Better than an agency.

There are three ways to get outbound running. Price is where the gap starts, not where it ends.

In-house SDR · ~$85k/yrTypical agency · $3k–8k/mo
Hire an in-house SDR
~$85k/year + tools
  • Months of ramp time before the first meeting
  • You recruit them, train them, manage them
  • Data, sending tools and software all on top
  • One person's capacity, and it drops when they're off
  • They leave in 18 months and you start over
Typical lead-gen agency
$3k–8k/month
  • Templated blasts, your name stapled to someone else's copy
  • Activity reports instead of meetings
  • Volume tactics that put sending domains at risk
  • Nobody reads what goes out under your name
  • Locked into a term while you wait to find out
Black Box Bots
$800/month founding rate
  • Running the same week you sign, nobody to hire or manage
  • Every lead researched, every message written in your voice
  • Your voice signed off up front, a human on anything the system's unsure of
  • Fresh warmed domains, yours never at risk
  • Meetings and prospect briefs, not activity reports
  • Month-to-month. No meetings in month one? We work free or refund you in full

The average agency retainer runs $3k to $8k a month. One signed client covers the machine many times over, every month it stays.

The founding offer

Five founding spots.
Then the price more than doubles.

One operator can only run a handful of clients well, so the first five get the founding rate in exchange for a case study and a short testimonial.

Founding client · 5 spots
$800AUD / month
$1,800/mo standardsave $1,000/mo
5 mailboxes · up to ~900 unique leads researched & contacted /mo

Month-to-month. Cancel anytime. Your $800 rate is locked in for as long as you stay, even after the spots fill. Your side of the deal: a written case study + short video testimonial after 60 days.

Claim a founding spot

15 minutes · no pitch deck · you'll see the email the machine would write to your dream client

Everything included

  • Up to ~900 ideal-client leads researched and contacted across email + LinkedIn each month
  • 5 dedicated sending mailboxes, built and warmed for you
  • Custom prospect list of your ideal clients, sourced and verified
  • Every email written in your voice, from your own writing
  • LinkedIn touches triggered by real email engagement, sent from your own profile
  • Quality gate: your voice signed off up front, human review directed wherever the system is least sure
  • Replies filtered, warm handoffs with context + suggested reply
  • A prospect brief before every meeting we book
  • Two-way CRM sync: warm replies land in your pipeline, conversation attached
  • Dead-lead revival: your existing cold list re-verified and re-approached
  • Live dashboard with everything on it, automated monthly report
The guarantee

Before anything sends. You see and approve the first batch. If it isn't the best cold outreach you've ever seen with your name on it, you walk. No charge.

After it sends. No qualified meetings in your first month? We work for free until you get them, or you get a full refund.

After the founding five

Standard $1,800/mo · Growth $2,500/mo, both cheaper on a 3-month committed term.

Standard

10 mailboxes · up to ~1,800 unique leads/mo

The founding service at full capacity, at the standard rate.

$1,800 /mo
Flexible · cancel anytime,
30 days' notice
$1,500 /mo
Committed · 3-month term,
save $900 over the term

Growth

28 mailboxes · up to ~5,000 unique leads/mo

For teams scaling aggressively, with clear pipeline targets.

$2,500 /mo
Flexible · cancel anytime,
30 days' notice
$2,000 /mo
Committed · 3-month term,
save $1,500 over the term

All prices AUD. Need more than 28 mailboxes? Enterprise is scoped and quoted custom. Let's talk

This is for you if
You run an agency or B2B business with a clear offer and real clientsYou do some outreach today, but it's patchy and drops when client work spikesYou're sitting on a backlog of cold and dead leadsYou want meetings on the calendar, not activity reports
Objections, answered

Sceptical?
We don't blame you.

You've seen a hundred "we'll fill your calendar" pitches. Here's exactly how this one is built, straight answers only.

Yes. And the same system wins every client we have, which is the proof it doesn't read like it. The system researches every lead individually and writes from your real voice samples, a voice you lock in with us on a test batch before anything goes live. From there, anything it isn't sure of gets pulled for a human before it sends. The machine does the grunt work, a human keeps the judgement.

We won't invent a number to sell you. Anyone quoting a guaranteed meeting count before knowing your ICP and offer is guessing. What we do promise: no qualified meetings in your first month and we work for free until you get them, or you get a full refund. Terms are month-to-month, so the machine has to earn month two.

No. Nothing ever sends from your main domain. We build separate, properly warmed sending infrastructure. And your voice is signed off with us on a test batch before go-live, with anything the system's unsure of pulled for a human, so nothing rogue or off-brand ever sends. Deliverability is the whole game, and it's our job, not yours.

Yes, deliberately: people reply to a real person, not a brand page. The messages are short templates you approve once up front, personalised per lead with their name, company and location. And they aren't blasted at your whole list: LinkedIn only goes to leads already engaging with your email, so the connection request arrives when they've seen your name. Protecting your profile is part of the job, so volume stays conservative, on a human cadence, with a weekly connection budget. Prefer to keep LinkedIn out of it? The machine runs email-only.

Yes, done the way we do it. This is B2B outreach to people whose work is genuinely relevant to your offer, never scraped consumer lists. Every message says exactly who it's from, every email carries a working opt-out, and anyone who asks not to hear from us is stopped instantly on both channels.

Yes. We lock your voice with you on a test batch before anything goes live, so the standard is set by hand and signed off by you. After that, the system writes to that standard and scores its own confidence and research quality on every message, and that scoring directs where the human attention goes deepest: clean, on-voice messages get a quick sign-off, while anything with a thin research point, a drifted tone, or an unfamiliar edge case gets pulled for careful individual review before it sends.

Two short calls and one form. A 15-minute discovery call, about 20 async minutes on a form, and a 30-minute strategy call where you review and approve the first batch before anything sends. Then we run everything. You never touch lists, tools, deliverability, replies or follow-ups. You just take the meetings.

Kickoff happens the same week you sign: discovery call done, form in, sending domains registered from day one. Through week one we source, verify and research your list and write the first batch in your voice. At the end of week one you approve that batch on the strategy call, cold email goes live, and LinkedIn follows once the approach is confirmed. And month one carries a guarantee, not a frame: if no qualified meetings land in your first month, we work for free until they do, or you get a full refund.

We build a custom list against your exact ideal client profile, verify every contact, and research each one individually before a word is written. We also re-work your existing dead and cold leads. Most businesses are sitting on a goldmine they never touch.

Three ways. Every lead is researched individually and every email is written in your voice, not templated. Your voice is signed off with us before go-live and human review goes deepest wherever the system is least sure, so it's never a bot blasting your list. And we use the exact same machine to win our own clients. Every client we have came through it. No other agency can demo their product by emailing you with it.

Founding clients are month-to-month, cancel anytime, with two guarantees underneath. Before anything sends: you approve the first batch, and if it isn't the best cold outreach you've ever seen with your name on it, you walk, no charge. After: no qualified meetings in month one and we work free until you get them, or you get a full refund.

Replies come to us first. We filter out the no's and hand you warm prospects with context and a suggested reply. When a meeting books, you get a brief on the person before the call, and every warm reply lands in your CRM automatically with the conversation attached. You never chase information across tools.

Send volume runs on daily caps and ramp schedules we set for each client, so we control the throttle. If your calendar fills up, tell us and we dial the volume down until you've caught up. A good problem, and an easy one to fix.

Your calendar.
Filled.

Your week · month onebooked for you
Mon
11:00
Tue
10:30
15:00
Wed
13:00
Thu
14:00
Fri
11:15

Fifteen minutes. Come with one dream client in mind. You'll leave having seen the exact email the machine would send them. If it's not a fit, we'll say so in the first five.

5 founding spots at $800 AUD/moMeetings in month one, or we work free until you get themYour voice, signed off before we go live